I want a commercial that does more than just sell me better widgets.
I want it to inspire laughter and maybe tears, reminding me of happy times I’d long since forgotten.
I want it tell me a story that’s both relevant and hopeful.
Yes I want a commercial, just for me, that does more that just sell me a new widget – and I’m not going to hold my breath until Clint Eastwood does another Superbowl spot.
I have my own happy memories to look to, so why should I? For that matter why should any of us wait for the next commercial to tell us how to feel when we have all the tools and resources to make our own? We don’t need a production team. Hell, we don’t even need video. We just need to recall all the great things we did way back then and all the great things we’re doing now as proof that we’re overcoming despite our circumstances. That’ all Chrysler did. Why can’t we do that for ourselves when we need to find hope?
That’s why today, here on Kickass Content, I launch my Journal, “The Greatest Moments of Joe Margolis.”
Entry 1: Potty Training-*
The year was 1974 or 75 and I was one and a half or two. Mah Mah and DaDa, as I called them in those days, had just placed me on my lil’ white plastic potty. “Pss, Pss, Pss,” DaDa said over and over. “Go pee pee JoJo.” Mah Mah said. These people were relentless. They believed in me so much that I couldn’t help but believe in myself. I just had to potty for the first time -I had to make it happen. So I pushed and grunted and squeezed until, finally, something came out. I was ecstatic. I did it! I did it! I did it! And I couldn’t wait to do it again!
As I sprang off my potty to hug Mah Mah and Da Da, a terrible odor followed. I’d surely gone potty for the first time. But Pee Pee was not to be part of this story. My first potty job was #2 and I couldn’t have more pleased with myself. A few years later, the next challenge was getting me to switch to “Big Boy” potty, but for now we all just savored the accomplishment. Mah Mah, Da Da and me – we’d all done it!
*-I don’t really remember anything about my first potty experience. But I’m pretty sure I was ecstatic and I’m pretty sure I put up a big fight years later when it was time to upgrade to plumbing because, if nothing else, I was fearful of letting it go. As far as I knew, my poo poo and pee pee abilities came directly from my special lil’ potty. But in the end I made that switch too.
Perhaps this was my first lesson that life is full of scary challenges I’d have to face in order to overcome them. Back then, “Big Boy” potty was huge and imposing. But today I see it as the only thing it ever was – a toilet. Moral: Proper perspective doesn’t happen by it self. I see things more clearly because, with the goading of Mommy and Daddy, I opened my mind and finally gave Big Boy potty a chance.
